2024
Brand Guide
Timeless Craftsmanship, Modern Spaces
Reddin Construction has a diverse portfolio of residential and commercial builds, including interiors and exteriors, as well as general contracting and subcontracting services. What all Reddin projects have in common is a fierce attention to detail and high-quality craftsmanship.
Our Values
Classy.
All of Reddin's designs are sleek and memorable, but it's not just the output that's classy. Reddin is a classy business that's up-front about cost, respectful of people's time, and dedicated to using the highest quality materials for a job well done.
Timeless.
Reddin boasts a breadth of styles that stand the test of time in both design and construction.
Approachable.
While the high quality of Reddin's work isn't for everyone, Reddin's processes are efficient and easy to follow, and its character is clear. Reddin commits to answering every inquiry, and the heart of the company is on display as Danny is honest about who he is as a person and a business owner.
Irish.
From color to quality, Reddin is infused with Danny's Irish heritage. Ireland is owed for the fine craftsmanship that goes into each Reddin project and Irish values of modesty, ingenuity, and creativity are paramount to Reddin's success.
The core of our brand
Our Logo Suite
Primary Logo
Our Primary Logo is set in a low-contrast slab serif to communicate the refined sturdiness of Reddin's construction. The Icon is a call back to Danny, the Owner and Operator's formal Irish Woodworking Training. The four-leaf clover loops in a seamless line as Danny's attention to detail is sharp from frame to finish. "Construction" is included as a qualifier encompassing what Reddin does, and the Icon and "Construction" line are monoline to tie in with the low-contrast font of the primary word mark.
Our Primary Logo is to be used on all official collateral. Use the Vertical or Horizontal orientation depending on placement. Only set it in the following approved colorways as the logo is not meant to be set in multiple colors simultaneously. "True Black" and "True White" colorways are only to be used when it is required.
Primary Logo Vertical Slate Grey
Primary Logo Vertical Midtone Grey
Primary Logo Vertical Red
Primary Logo Vertical Green
Primary Logo Vertical Oak
Primary Logo Vertical White
Primary Logo Vertical True White
Primary Logo Vertical True Black
Primary Logo Horizontal Slate Grey
Primary Logo Horizontal Midtone Grey
Primary Logo Horizontal Red
Primary Logo Horizontal Green
Primary Logo Horizontal Oak
Primary Logo Horizontal White
Primary Logo Horizontal True White
Primary Logo Horizontal True Black
our logo
Usage
Safe Space
When displaying the primary and secondary logo versions, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the height of the "R" in "Reddin.”
*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable, as well as instances where the logo becomes part of the design itself.
Please Don't
Use unapproved color combinations or colors
Distort the logo and elements
Mask images into the logo
Place on backgrounds that make elements hard to read
Use alt fonts
Reddin in
Color
Primary Colors
Slate Grey
- Hex #1B1E1D
- RGB 27, 30, 29
- CMYK 1, 0, 0, 88
- Pantone 426 C
Midtone Grey
- Hex #424D51
- RGB 66, 77, 81
- CMYK 6, 2, 0, 68
- Pantone 2166 C
Reddin Red
- Hex #361000
- RGB 54, 16, 0
- CMYK 0, 15, 21, 79
- Pantone 3523 C
Haven Green
- Hex #2F2D19
- RGB 47, 45, 25
- CMYK 0, 1, 9, 82
- Pantone 5735 C
White Oak
- Hex #9B8967
- RGB 155, 137, 103
- CMYK 0, 7, 20, 39
- Pantone 4240 C
Soft White
- Hex #EFEDE9
- RGB 239, 237, 233
- CMYK 0, 1, 2, 6
- Pantone 2330 C
Secondary Colors
These secondary colors are only to be used as corresponding wood grain colors.
Dark Reddin Red
- Hex #2A0A00
- RGB 42, 10, 0
- CMYK 0, 13, 16, 84
- Pantone 2449 C
Dark Haven Green
- Hex #2A2717
- RGB 42, 39, 23
- CMYK 0, 1, 7, 85
- Pantone 4228 C
Dark White Oak
- Hex #928160
- RGB 146, 129, 96
- CMYK 0, 7, 20, 43
- Pantone 4250 C
Dark Soft White
- Hex #E7E3DD
- RGB 231, 227, 221
- CMYK 0, 2, 4, 9
- Pantone Warm Gray 3 C
typography
Our Font Families
Eyebrow/Subheadings - Area Normal Extrabold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Headings - Area Normal Semibold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Body - Area Normal Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
Design Elements
Combo Marks
The Combination Marks are approved lockups including the logo, tagline, and year established. These marks communicate the experience and sophistication Reddin holds.
They may be used interchangeably depending on the dimensions of the placement. They are to be used as design elements on applications such as social media posts and merchandise.
Combo Mark 1 Slate
Combo Mark 1 Midtone Grey
Combo Mark 1 Red
Combo Mark 1 Green
Combo Mark 1 Oak
Combo Mark 1 White
Combo Mark 2 Slate
Combo Mark 2 Midtone Grey
Combo Mark 2 Red
Combo Mark 2 Green
Combo Mark 2 Oak
Combo Mark 2 White
Combo Mark 3 Slate
Combo Mark 3 Midtone Grey
Combo Mark 3 Red
Combo Mark 3 Green
Combo Mark 3 Oak
Combo Mark 3 White
Icons
These are the symbols of the brand to be used when simplicity is required such as social profile photos and favicons. They may also be used interchangeably as design elements on applications such as social media posts and merchandise.
Primary Icon Slate
Primary Icon Midtone Grey
Primary Icon Red
Primary Icon Green
Primary Icon Oak
Primary Icon White
Icon Open Circle Slate
Icon Open Circle Midtone Grey
Icon Open Circle Red
Icon Open Circle Green
Icon Open Circle Oak
Icon Open Circle White
Icon Closed Circle Slate
Icon Closed Circle Midtone Grey
Icon Closed Circle Red
Icon Closed Circle Green
Icon Closed Circle Oak
Icon Closed Circle White
Pattern
The Pattern is a subtle repeatable wood print representing Reddin's woodworking specialization. It adds depth to the brand while maintaining an overall classy feel.
It is to be used only in the following approved colorways. Only use the pattern behind copy to keep the design element usage minimal in each section.
Pattern White Oak
Pattern Red
Pattern Green
Pattern Soft White
Illustration
Plan-style illustrations depict real Reddin projects representing Reddin's frame-to-finish expertise.
Use in key graphic applications such as social media posts and advertisements.
brand in action
Application
